Glossary
  • Coating/Lamination
    • Aqueous Coating (AQ)
    • Aqueous coating is a clear, fast-drying water-based coating that provides a semi-gloss or matte surface that deters dirt and fingerprints. Aqueous coating improves the durability of postcards and other mailed pieces as they go through the mail, and protects business cards as they ride around in people's wallets.  Aqueous coatings provide more substantial scuff-resistance than varnishes. Due to its water base, aqueous coating is more environmentally friendly than varnish or UV coatings.
    • Varnish
    • Varnish is basically clear ink and can be gloss, satin or matte. A flood varnish covers the entire printed page for protection or sheen. A spot varnish allows you to highlight specific areas of a printed piece and adds shine and depth to specific elements on the page such as a logo or image. 
    • UV / UV spot
    • UV coatings provide the highest gloss versus other coatings but may crack when scored or folded due to the thickness and hardness of the coating. Could be too shiny for some uses. UV coatings can cover the entire printed sheet. UV spot is applied  to only certain areas to highlight a certain visual element.

      UV coated sheets can not be foil stamped and embossing should be done after the coating.
    • Soft Touch Coating
    • Luxurious and sophisticated, this coating creates a velvety texture. The paper becomes "soft" to the touch and increases the tactile appeal. It creates a softer look and feel on printed materials than either aqueous or UV coating, while creating a barrier which is fingerprint resistant. It dries fast, is non-yellowing, and is eco-friendly. 
    • Satin AQ
    • Satin AQ is a water-based aqueous coating that helps seal and protect the printed product and provides a luxurious, satin finish.
  • Glossary
    • Binding
    • Different methods used to secure loose pages in a book is called binding


    • Bleed
    • Bleed must extend past the cut-line and will be trimmed from the product during the final cutting phase. When the image is required to extend all the way to the edge, bleed is needed to preserve the finished look and the quality of the final product. 

      Please keep all text at least 0.125" inside the cut-line. 

      - The bleed for Standard Products is 0.125".
      - The bleed for Booklets and Presentation Folders is 0.25".
      - For large format printing contact your seller


    • Borders
    • An outline around graphics, text or edge of a sheet

      borders printing
    • CMYK
    • The primary colors used in 4-color printing. CMYK are used to reproduce full color on the printed sheet. CMYK also called PROCESS COLOR

      C: Cyan (Blue)
      M: Magenta (Red)
      Y: Yellow
      K: Key (Black)
    • Color Types
    • 4:4 (4 over 4) - 2 sided full color on front and on back 
      4:1 (4 over 1) - 2 sided full color on front, black on back 
      4:0 (4 over 0) - 1 sided full color on front 
      5:0 (5 over 0) - 1 sided full color on front 
      5:1 (5 over 1) - 2 sided full color on front, black on back 
      4:5 (4 over 5) - 2 sided full color on front and full color on back 
      5:4 (5 over 4) - 2 sided full color on front and full color on back 
      5:5 (5 over 5) - 2 sided full color on front and on back

      color types in printing
    • Consecutive Numbering
    • Numbering a form, or a series of printed material where the number changes sequentially from one to another. Example, if the first one has number 201, the second will get 202, the third would be 203 and so on. 
    • Crop Marks (Guide Marks)
    • Lines printed in the margin of sheet that indicates to the cutter and bindery where the finished product should be trimmed. They are also used to show what part of a photo should be used and what part should be cropped off.

      cropping marks in printing
    • Die Cutting
    • A specific shape like circle, star, etc (any designs that cannot be done by a straight cut) which is cut by a metal blade. Door hangers are a popular product which requires die cutting. 

      die cut sample
    • dpi - Dots Per Inch
    • A measurement of resolution of input, output and display devices. 300 dpi means that when printed, each square inch of your image will contain 90,000 pixels (dots), the higher the dpi (the more pixels per inch) the more crisp the printed image will be. Our electronic (digital files) have to have a resolution of at least 300 dpi. Anything less than that is considered as low resolution and may appear blurry when printed.
    • Embossing
    • A process of imprinting an image by applying pressure to the back side of a material to change the surface, giving it a three dimensional or raised effect. Embossing can be referred to as raised lettering.

    • Finishing
    • Operations to a document after it has been printed. The finishing operations could include bindery work such as, folding, trimming, binding, die cutting, inserting or any post press process that must be completed.
    • Flat Size
    • The size of a printed product after printing and trimming but before any finishing operations that affect its size, such as folding.

      flat size in printing
    • Foil
    • The application of metallic gold or silver foil on paper using a heated die. The foil is adhered to the surface leaving the design of the die on the paper. Foil Stamp Printing adds a custom touch to your printed product by applying a thin film of metal to paper that creates a high grade, eye-catching result.


    • Folding
    • The process of bending printed sheets in a specific area. 

      folding options in printing
    • Full Bleed
    • Printing that goes to the edge of all four sides of the page.
    • Gloss Finish
    • A coating on paper that provides a higher reflection of light, which results in a shiny appearance. Gloss coatings reduce ink absorption, which allows excellent contrast and color definition.
    • Hairline
    • The thinnest possible line or space that is visible.
    • Head to Head/Head to Toe
    • Head to Head

      Printing on the front and back of a sheet is setup so that the top of both sides is printed at the same end of the sheet. You would turn the sheet like the page of a book to read the reverse side.



      Head to Toe

      Printing on the front and back of a sheet so that the tops of each side are printed at opposite ends from each other. The top of one side is opposite the bottom of the other. You would turn the sheet over from top to bottom to read the reverse side. Also referred to as head-to-tail or tumble.





    • Imprinting
    • The printing of new copy on a piece that is already printed. Examples of imprinting are ink-jetting addresses on postcards after the actual card has been printed. Please note that we DO NOT imprint or inkjet on any paper with AQ or UV Coating. The only job that can be imprinted after printing is spot UV jobs and any jobs in this category, which are as follows: Spot UV on both sides, UV one side no UV on the other side, Spot UV on one side no UV on the other side. These jobs do not get UV or AQ coating after imprinting.
    • Hickey
    • A spot on a printed sheet that appears as a small white circle with ink in the center, caused by particles such as dirt, dust, or bits of paper.
    • In House
    • When a production process for a printed product is done within a facility and is not sent to an outsider, also referred to as in plant.
    • Ink Jet
    • A printing technology in which liquid ink is sprayed through tiny nozzles onto the paper in a pattern of dots, forming the image on the paper. Jobs with AQ or UV coating cannot be ink jet printed.
    • Insert
    • A letter, card, or similar item placed inside another mail piece (host piece).


    • Margin
    • The non-printed areas around the image area of a page.



    • Line Screen (lpi)
    • Lines per inch (LPI) is a measurement of printing resolution. High LPI indicates greater detail and sharpness. Typical printed newsprint is usually around 85 LPI. Higher-quality paper, such as that used in commercial magazines, has less dot gain, and can range up to 300 LPI with quality glossy (coated) paper. 

      line screen printing
    • Offset Printing
    • Offset printing is one of the most commonly used printing techniques. Newspapers, magazines, brochures, stationery, book - offset printing is best suited for economically producing large volumes of high quality prints.
      Many modern offset presses use computer to plate systems as opposed to the older computer to film work flows, which further increases their quality.

      Advantages of offset printing

      • Consistent high image quality. Offset printing produces sharp and clean images and type more easily than, for example, letterpress printing;
      • Cost. Offset printing is the cheapest method for producing high quality prints in commercial printing quantities.
    • Digital Printing
    • Digital printing is a method of printing from a digital-based image directly to a variety of media. 

      Commonly used for

      • Small-run jobs 
      • On-demand printing
      • Short turnaround time
      • Large-formats

      Digital printing has a higher cost per page than more traditional offset printing methods
    • Out of Register / Off Register
    • When an image is not printing in the exact location that it is suppose to. When printing more than one color, if the colors do not line up properly, they are out of register.


    • Overprinting
    • Printing an image over an area that has already been printed. In printing process colors, one process color is printed over another creating a secondary color, which is a combination of two primary colors. 

      Please read our FAQ which provide info on how to avoid any overprinting issues.



    • Overruns / Overs
    • The quantity of items produced over the quantity that was originally ordered. Also referred to as any paper spoiled in the process of printing. For example if our batch is 1000 quantity batch we always overrun 150-200 sheets.
    • Pantone Matching System (PMS)
    • A registered name for an ink color matching system used to compare, match and identify specific colors. To do so we use a pantone book. It contains Pantone colors with their closest CMYK values.


    • Paper Grain
    • The direction in which the fibers line up during the manufacturing process. It is easier to fold, bend, or tear the paper along the same direction of the fibers. Cut sheet laser printers generally use long grain paper in which the grain runs parallel to the long side of the paper, resulting in better performance through the laser printer.
    • Perforation
    • Creating a series of holes so that the paper can be torn more easily along the line that is formed. Postage stamps and tear-off cards are common products that require perforation.

      perforation sample printing
    • Pixel
    • The smallest unit of a digitized image created by a digital device, such as a computer, camera, or scanner. Pixel is short for "picture element." The more pixels per inch the better the resolution. On computer monitors, the display is divided into rows and columns containing thousands or millions of pixels. Each pixel is composed of three dots representing the three color channels of red, green, and blue light that are necessary for creating a color image on computer monitors and television screens. Because of their small size, the pixels appear to merge, simulating a continuous tone image, but when magnified they appear to be tiny square blocks of light, as shown in the illustration.

      pixel in printing
    • Press Run
    • The total quantity of pieces printed during one printing.
    • Proof / Hard Proof
    • Proofs:
      A copy of the artwork representing the finished product. It is used for review and approval.

      Types of proof

      1. PDF proof. PDF proof is an electronic proof. 

      2. Hard Copy Proof. (Epson Proof). Is a printed proof,  it is a 80%-85% match with the final printed product and it is sent through mail for the customer to approve before the job is printed. 
    • Proofread
    • Checking a proof for errors or discrepancies from the original copy.
    • Resolution
    • The measurement of output quality expressed in pixels (dots) per inch on a computer monitor or dots per inch on printed media. For example, a monitor displaying a resolution of 800 by 600 refers to a screen capable of displaying 800 pixels in each of 600 lines, which translates into a total of 480,000 pixels displayed on the screen. When referring to printed media, a 300 dpi (dots per inch) printer for example, is capable of outputting 300 dots in a one-inch line, which means that it has the ability of printing 90,000 distinct dots per square inch (300 x 300).
    • RGB
    • The additive primary colors, red, green and blue, used to display color in video monitors. Printing with a file in RGB color mode will produce a washed out appearance.
    • Scoring
    • A crease applied, in a straight line, to a sheet of paper (often on heavy stock paper) to allow it to fold easier and more accurately. The products can be scored and folded or just scored.


    • Shrink Wrapping
    • A method of wrapping packages or products with a plastic film and then applying heat so that the wrap fits tight to the product.
      Shrink-wrapping is used to package a product in specific quantities and is also used for protection purposes. It also adds some stability to the product when storing.
      Also referred to as plastic wrapping.
    • Silver
    • Fifth color, pantone metallic coated 877c. Must be designed in a vector based graphics program. Acceptable file types are EPS, CDR, and PDF.
    • Spot Color
    • Printing with one or more solid colors, generally black ink is used with the addition of other colors. It is used to add highlight and add color to a printed product without having to print with four-color process.

      spot color printing
    • Trim
    • 1. The process of cutting the product to its finished size. The excess that is cut off is also referred to as the trim.
      2. Combining various roll sizes to be slit from a full width roll from the paper machine so that an acceptable percentage of the salable width will be used.
    • Turnaround Time
    • The accumulated time between receipt of an order and completion of the finished product. 
    • Typesetting
    • The process of converting text into type used for printing.
  • Printing Materials
    • Bumper Stickers
    • Perfect for outdoor use. The film is designed to accept a variety of solvent based and curable inks. The liner offers excellent product layflat, adhering easily to most bumpers and enabling them to withstand a variety of environmental conditions. 
    • C2S paper
    • Paper coated on both sides. AQ Coating or UV Coating are separate options.
    • Card Stock
    • Also called cover stock. Mostly heavyweight papers are called cards stock. The thickness of card stock is indicated with point sizes such as 14pt, 15pt, 16pt. Some people will also refer to 100lb gloss cover as a card stock.
    • Gloss Paper
    • Paper with a gloss finish, usually used for higher quality printing.

      gloss finish in printing
  • Mailing
    • Barcode
    • A series of vertical bars and spaces that represent any numerical series, most often a correct ZIP Code for the delivery address on a mailpiece. The barcode facilitates automated processing by barcode readers and scanners. A barcode also can be used to convey information for Delivery Confirmation and Signature Confirmation services. Barcodes that may be used for postal processing are POSTNET and UCC/EAN Code 128.

      barcode in printing
    • Bulk Mail
    • Standard Mail or Third Class Mail.
    • Carrier Route
    • The address to which a carrier delivers mail. In common usage, carrier route includes city routes, rural routes, highway contact routes, post office box sections, and general delivery units.
    • Coding Accuracy Support System (CASS)
    • A service offered to mailers, service bureaus, and software vendors that improves the accuracy of matching to delivery point codes, ZIP+4 codes, 5-digit Zip Codes, and carrier route codes on mail piece. CASS provides a common platform to measure the quality of address matching software and to diagnose and correct software problems.
    • Direct Mail
    • Another name for advertising mail sent to targeted markets. It can be any mail class, but it is usually Standard Mail.
    • Postage
    • Payment for delivery service that is affixed or imprinted to a mail piece, usually in the form of a postage stamp, permit imprint, or meter stamp.
    • Permit
    • Authorization required to mail without affixing postage. A postage imprint, also referred to as an indicia (The imprinted area in the upper right corner of the mail piece that indicates postage payment), is used instead. An advance payment is made to the post office and postage payment is deducted from that deposit.

      postage permit mailing
    • Presort
    • The process by which a mailer groups mail by ZIP Code so that it is sorted to the finest extent required by the standards for the rate claimed. Generally, presort is performed sequentially, from the lowest (finest) level to the highest level, to those destinations specified by standard and is completed at each level before the next level is prepared. Not all presort levels are applicable to all mailings.
    • ZIP+4 Code
    • A nine digit numeric code composed of two parts:
      (a) the initial code: the first five digits that identify the sectional center facility and delivery area associated with the address, followed by a hyphen; and (b) the four-digit expanded code: the first two additional digits designate the sector (a geographic area) and the last two digits designate the segment (a building, floor, etc.)
    • ZIP+4 barcode
    • A nine-digit POSTNET barcode consisting of 52 vertical bars. Also see Postal Numeric Encoding Technique.
  • Products
    • Roll Labels
    • Roll Labels are great for packaging and promotions. Use them on bottles, as warning labels, or for branding. With different stock options, you will never run out of uses.

      roll labels printing
    • Window Envelopes
    • An envelope with a die cut opening that is intended to have information show through from the piece inside the envelope.

      window envelope printing
 
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